How a young chemist’s quest to protect her newborn toddler from harsh bathroom fumes sparked India’s premier botanical home hygiene movement.
Following the birth of her first daughter, biochemist Dr. Radhika noticed persistent coughing whenever standard commercial cleaners were used in the bathroom. Testing indoor air quality revealed VOC levels peaking at 8x safe thresholds. The first botanical formulations were compounded using cold-pressed orange peels and organic sugar enzymes.
After 18 months of clinical surface testing, our signature Botanical Pine & Citrus Floor Elixir was perfected. Architects and luxury interior designers in Bengaluru adopted the product to protect imported Italian Statuario marble without cloudy haze.
We partnered with coastal recovery hubs to transition 100% of our bottle fleet to post-consumer recycled (PCR) resin. Over 50,000 kilograms of discarded plastic bottles were diverted from Indian waterways.
Now serving over 45,000 households and partnering with luxury boutique hotels, Aura Home is pioneering ultra-concentrated refill pouches and next-generation enzymatic sewer sanitizers.
By 2030, our goal is to eliminate 10 million single-use plastic bottles through infinite concentrate systems and divert 5,000 tons of corrosive caustics from municipal drainage ecosystems.
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